000 00811nam a22002651 4500
999 _c4791
_d4791
001 1326274
005 20210321160819.0
008 700729s1968 ilua b 00010 eng d
010 _a 68006555
040 _aBIBLIOS
_erda
050 0 _aHD69.N4
_bE2
082 0 0 _a658.57
_219
_bE.J.N
100 1 0 _aEastlack, J. O.,
_ecomp.
_919498
245 1 0 _aNew product development /
_cEdited by J. O. Eastlack, Jr.
264 1 _a[Chicago] :
_bAmerican Marketing Association,
_c[1968]
300 _axii, 148 pages :
_billustrations ;
_c23 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references.
650 0 _aNew products.
_919499
650 0 _aProduct management.
_919500
942 _cBK
_2ddc