000 01007cam a2200289 i 4500
999 _c4810
_d4810
001 331262
005 20210321162446.0
008 750321s1973 enka b 000 0 eng d
010 _a 75306408
020 _a0258969008 :
040 _aEG-NcFUE
_cDLC
_dDLC
_erda
082 0 4 _a658.575
_221
_bC.
245 0 0 _aCreating and marketing new products :
_bviewpoints of leading authorities /
_ccollated and edited by Gordon Wills, Roy Hayhurst, David Midgley.
264 1 _aLondon :
_bCrosby Lockwood Staples,
_c1973.
300 _a[9], 484 pages :
_billustrations ;
_c23 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references.
650 0 4 _aNew products.
_919569
650 0 4 _aMarketing.
_919570
700 1 _aPrestoungrange, Gordon.
_919571
_ejoint author
700 1 _aHayhurst, Roy.
_919572
_ejoint author
700 1 _aMidgley, David.
_919573
_ejoint author
942 _cBK
_2ddc