| 000 | 01426cam a22003734a 4500 | ||
|---|---|---|---|
| 999 |
_c491 _d491 |
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| 001 | 14978488 | ||
| 005 | 20210325120817.0 | ||
| 008 | 070824s2008 maua f b 001 0 eng d | ||
| 020 | _a9780073380964 (alk. paper) | ||
| 020 | _a9780071283359 | ||
| 020 | _a0071283358 | ||
| 020 | _a0073380962 (alk. paper) | ||
| 035 |
_a(OCoLC)167503153 _z(OCoLC)156810211 |
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| 040 |
_aEG-NcFUE _cDLC _dBTCTA _dBAKER _dC#P _dBWX _dDLC _erda |
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| 082 | 0 | 4 |
_a658.8 _222 _bP.J.P |
| 100 | 1 |
_aPeter, J. Paul. _92087 _eauthor |
|
| 245 | 1 | 2 |
_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 246 | 3 | 0 | _aMarketing management |
| 250 | _aEleventh edition. | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill Irwin, _c[2008] |
|
| 264 | 4 | _a©2008. | |
| 300 |
_axiv, 252 pages : _billustrations (some color) ; _c26 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references (p. 235-241) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aDonnelly, James H. _92089 _ejoint author |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0725/2007034680.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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