| 000 | 02522nam a22003137i 4500 | ||
|---|---|---|---|
| 999 |
_c5001 _d5001 |
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| 005 | 20230511142106.0 | ||
| 008 | 111002s2010 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781439037515 (pbk.) | ||
| 020 | _a1439037515 (pbk.) | ||
| 040 |
_c0 _aEG-NcFUE _erda |
||
| 082 | 0 | 4 |
_221 _a658 _bP.W.I |
| 100 | 1 |
_aPride, William M. _920435 _eauthor. |
|
| 245 | 1 | 0 |
_aIntroduction to business / _cWilliam M. Pride, Robert J. Hughes and Jack R. Kapoor. |
| 250 | _a10th edition, International edition | ||
| 264 | 1 |
_a[Mason, Ohio?] ; _aUnited Kingdom : _bSouth-Western Cengage Learning, _c[2010] |
|
| 300 |
_axxx, 628 pages : _bcolor illustrations ; _c28 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aPART I: THE ENVIRONMENT OF BUSINESS. 1. An Introduction to Business and the Economy. 2. The Business of Ethics. 3. Global Business. PART II: TRENDS IN BUSINESS TODAY 4. Choosing a Form of Business Ownership 5. Small Business, Entrepreneurship, and Franchises. PART III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. PART IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. 11. Enhancing Union-Management Relations. PART V: MARKETING. 12. Building Customer Relationships Through Effective Marketing. 13. Creating and Pricing Products that Satisfy Customers. 14. Developing Integrated Marketing Communications. 15. Wholesaling, Retailing, and Physical Distribution. PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 16. Understanding Information and e-Business. 17. Using Accounting Information. PART VII: FINANCE AND INVESTMENT. 18. Understanding Money, Banking, and Credit. 19. Understanding Personal Finances and Investments. 20. Mastering Financial Management. | |
| 520 | _aFeatures a comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. This work highlights core topics within these areas including ethics and social responsibility, forms of business ownership, small business concerns and international issues | ||
| 650 | 0 |
_aIndustrial management. _920436 |
|
| 650 | 0 |
_aBusiness enterprises. _920437 |
|
| 700 | 1 |
_aHughes, Robert James, _d1946-, _920438 _eauthor. |
|
| 700 | 1 |
_aKapoor, Jack R., _d1937-, _920439 _eauthor. |
|
| 942 |
_cBK _2ddc |
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