| 000 | 00958nam a22002777a 4500 | ||
|---|---|---|---|
| 999 |
_c5005 _d5005 |
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| 005 | 20210325121536.0 | ||
| 008 | 111003s2010 nyu||||| |||| 00| 0 eng d | ||
| 040 |
_aEG-NcFUE _erda |
||
| 082 | 0 | 4 |
_a658.8 _221 _bM.C.I |
| 100 | 1 |
_aMcdaniel, Carl _920453 _eauthor |
|
| 245 | 1 | 0 |
_aIntroduction to marketing / _cCarl McDaniel, Charles W. Lamb, Joseph F. Hair. |
| 250 | _aTenth edition. | ||
| 264 | 1 |
_aAustralia ; _aBrazil : _bSouth-Western Cengage Learning, _c[2010] |
|
| 264 | 4 | _a©2010. | |
| 300 |
_axviii, 708 pages : _bcolor illustrations ; _c29 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (p. 672-687) and indexes. | ||
| 650 | 0 |
_aMarketing. _920454 |
|
| 650 | 0 |
_aMarketing _xManagement. _920455 |
|
| 700 | 1 |
_aHair, Joseph F. _920456 _ejoint author |
|
| 700 | 1 |
_aLamb, Charles W. _920457 _ejoint author |
|
| 942 |
_cBK _2ddc |
||