000			01979cam a22003258i 4500
999			_c5733 _d5733
001			16777719
005			20230518105201.0
008			110513s2012 nyua 000 0 eng
010			_a 2011020361
020			_a9780273740933 (pbk.)
040			_aDLC _cDLC _erda
050	0	0	_aHF5415.127 _b.H66 2011
082	0	0	_a658.802 _223 _bH.G.M
100	1		_aHooley, Graham J. _923966 _eauthor.
245	1	0	_aMarketing strategy and competitive positioning / _cGraham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud.
250			_a5th edition
264		1	_aNew York, NY : _bPearson Financial Times/Prentice Hall, _c2012
300			_axv, 578 pages : _bcolor illustrations ; _c30 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
505	0		_aMarketing strategy -- Market-led strategic management -- Strategic marketing planning -- Competitive market analysis -- The changing market environment -- Customer analysis -- Competitor analysis -- Understanding the organisational resource base -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market targets -- Competitive positioning strategies -- Creating sustainable competitive advantage -- Competing through the new marketing mix -- Competing through innovation -- Competing through superior service and customer relationships -- Implementing the strategy -- Strategic customer management -- Strategic alliances and networks -- Strategy implementation and internal marketing -- Corporate social responsibility -- Conclusions -- Twenty-first century marketing.
650		0	_aTarget marketing. _923967
650		0	_aMarketing _xManagement. _923968
700	1		_aPiercy, Nigel. _923969 _eauthor.
700	1		_aNicoulaud, Brigitte. _923970 _eauthor.
942			_cBK _2ddc