000			02108cam a22003494a 4500
999			_c5734 _d5734
001			15981573
005			20210325142404.0
008			091112s2011 maua b 001 0 eng d
010			_a 2009046409
020			_a9780136102434 (alk. paper)
020			_a0136102433
040			_aEG-NcFUE _cDLC _dDLC _erda
050	0	0	_aHF5415 _b.K625 2011
082	0	0	_a658.8 _222 _bA.G.M
100	1		_aArmstrong, Gary _q(Gary M.) _923971 _eauthor
245	1	0	_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler.
250			_aTenth edition.
264		1	_aBoston : _bPrentice Hall, _c[2011]
264		4	_a©2011.
300			_axxviii, 541 pages : _billustrations (chiefly color) ; _c29 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aMarketing: creating and capturing customer value -- Company and marketing strategy: partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy: creating value for target customers -- Products, services, and brands: building customer value -- Developing new products and manging the product life cycle -- Pricing: understanding and capturing customer value -- Marketing channels: delivering customer value -- Retailing and wholesaling -- Communicating customer value: advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing: building direct customer relationships -- The global marketplace -- Sustainable marketing: social responsibility and ethics.
520			_aFor undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
650		0	_aMarketing. _923972
700	1		_aKotler, Philip. _923973 _ejoint author
942			_cBK _2ddc