| 000 | 02304cam a2200361 a 4500 | ||
|---|---|---|---|
| 999 |
_c5735 _d5735 |
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| 001 | 14952251 | ||
| 005 | 20190505120044.0 | ||
| 008 | 070803s2008 cau b 001 0 eng d | ||
| 010 | _a 2007934524 | ||
| 020 | _a1412947960 (hbk.) | ||
| 020 | _a9781412947961 (hbk.) | ||
| 020 | _a1412947979 (pbk.) | ||
| 020 | _a9781412947978 (pbk.) | ||
| 040 |
_aUKM _cUKM _dBAKER _dBTCTA _dYDXCP _dBWKUK _dBWK _dDLC _erda |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.K59 2008 |
| 082 | 0 | 4 |
_a658.83 _222 _bK.B.M |
| 100 | 1 |
_aKolb, Bonita M. _923974 |
|
| 245 | 1 | 0 |
_aMarketing research : _ba practical approach / _cBonita Kolb. |
| 260 |
_aLos Angeles : _bSAGE, _c2008. |
||
| 300 |
_axiii, 292 p. ; _c24 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (p. [280]-287) and index. | ||
| 505 | 8 | _aPART ONE: INTRODUCTION TO USE AND METHODS OF MARKETING RESEARCH Introduction to Marketing Research Research as a Process Determining the Research Question The Research Proposal Cultural Considerations for Marketing Research Conducting Secondary Research PART TWO: QUALITATIVE MARKETING RESEARCH Choosing Participants for Qualitative Research Planning and Conducting Focus Groups In-depth, Intercept and Expert Interviews Projective, Observational, Ethnography and Grounded Theory Techniques PART THREE: QUANTITATIVE MARKETING RESEARCH Determining Probability Samples Questionnaire Design Conducting Surveys PART FOUR: ANALYZING AND REPORTING FINDINGS Analyzing Verbal and Other Qualtitative Data Analyzing Numerical Data Report Writing and Presentation. | |
| 520 | _aEssential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques. | ||
| 650 | 0 |
_aMarketing research. _923975 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0804/2007934524-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0804/2007934524-t.html |
| 856 | 4 | 1 |
_3Abstract _uhttp://repository.fue.edu.eg/xmlui/handle/123456789/4333 |
| 942 |
_cBK _2ddc |
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