| 000 | 01827cam a22003854i 4500 | ||
|---|---|---|---|
| 999 |
_c5739 _d5739 |
||
| 001 | 16884358 | ||
| 005 | 20230518105411.0 | ||
| 008 | 110722s2012 maua b 001 0 eng | ||
| 010 | _a 2011030656 | ||
| 020 | _a9780136089834 (pbk. : alk. paper) | ||
| 020 | _a0136089836 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dBWX _dDLC _erda |
||
| 050 | 0 | 0 |
_aHD62.4 _b.Y565 2012 |
| 082 | 0 | 0 |
_a658.049 _223 _bY.G.T |
| 100 | 1 |
_aYip, George S. _923992 _eauthor. |
|
| 245 | 1 | 0 |
_aTotal global strategy / _cGeorge S. Yip, G. Tomas M. Hult. |
| 250 | _a3rd edition | ||
| 264 | 1 |
_aBoston : _bPearson, _c[2012] |
|
| 300 |
_axxiii, 295 pages : _billustrations ; _c23 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aEarlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aUnderstanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis. | |
| 650 | 0 |
_aInternational business enterprises _xManagement. _923993 |
|
| 650 | 0 |
_aStrategic planning. _923994 |
|
| 650 | 0 |
_aInternational trade. _923995 |
|
| 650 | 0 |
_aInternational economic relations. _923996 |
|
| 700 | 1 |
_aHult, G. Tomas M. _923997 _eauthor |
|
| 700 | 1 |
_aYip, George S. _tTotal global strategy II. _923998 |
|
| 942 |
_cBK _2ddc |
||