000			01642pam a2200361 i 4500
999			_c625 _d625
001			1019722
003			OSt
005			20230606063507.0
008			880411s1989 nyua b 001 0 eng
020			_a0582998700 (pbk.)
020			_a080130007X (hard)
040			_aDLC _cDLC _dEG-NcFUE _beng _erda
043			_an-us---
050	0	0	_aHM258 _b.D35 1989
082	0	4	_a302.234 _219 _bD.M.T
100	1		_aDeFleur, Melvin L. _q(Melvin Lawrence), _d1923-2017 _eauthor _92626
245	1	0	_aTheories of mass communication / _cMelvin L. DeFleur, Sandra J. Ball-Rokeach.
250			_afifth edition
260			_aNew York : _bLongman, _cc1989.
264		1	_aNew York : _bLongman, _c[1989]
264		4	_c©1989
300			_axiv, 368 pages : _billustrations ; _c23 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographies and index.
505	0		_aStages in the development of human communication; the emergence of the mass press; the development of motion pictures; the establishment of the broadcase media; the mass media as social systems; mass society and the magic bullet theory; theories of selective influence; socialization and theories of indirect influence; mass communication and the construction of meaning; theoretical strategies for persuasion; media system depending theory; emerging media systems.
650		0	_aMass media _xSocial aspects _xHistory.
650		0	_aMass media _xSocial aspects _zUnited States _xHistory.
700	2		_aBall-Rokeach, Sandra. _92629 _eauthor
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK