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005			20200915111754.0
008			931126s1992 mdua b 000 0 eng
020			_a0865873216
040			_aEG-NcFUE _cEG-NcFUE _beng _dEG-NcFUE _erda
082	0	2	_a659.2 _220 _bH.E.E
100	1		_aHarrison, E. Bruce. _92678
245	1	0	_aEnvironmental communication and public relations handbook / _cby E. Bruce Harrison.
250			_a2nd edition.
264		4	_aRockville, Md. : _bGovernment Institutes, Inc., _c1992.
300			_axii, 181 pages : _billustrations ; _c28 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_a"Authored ... with the assistance of the professional staff of the E. Bruce Harrison Company"--P. x.
500			_aRev. ed. of: Environmental communication and public relations handbook / E. Bruce Harrison Company, Inc. c1988.
504			_aIncludes bibliographical references (p. 179-181).
505	0		_aCHAPTER ONE PREPARING FOR PROFEDSIONAL PERFORKANCE 1. Introduction....... What Is Environmental Communication?. Where Does Communication Fit Into the Public-Relationa Process?.... The R.A.C.E. Formula................ 2. Where Does Communication Begin?....... Hov Is Environnental Communication Distinctive?. Are Industry Communicators at a Disadvangage?......... lov Can Environmental Communicators In Industry overcone Disadvantages?. Be Seen as Part of the Solution, Not Part of the Problem..... .... ........ 12 CHAPTER TWO Introduction. .... LAI ka paarnbay I awUM .... OSIIA Requirenents...... SARA Requirenenta.......... ..... ... Beyond the Lav's Requirenenta: Proactive Esployee Communication. Uaing the Managenent Hlerarchy... Quality Control circles........- Tools for Employee Communication. You sent a few seconds ago CILAPTER THREE OTHALVIDIDT aNV OOZUDNOD ILLIM DNILVƆINOKHOJ ..... Introduction... low Can Legilative Issues Be Approached?. ... Gransroots Techniques. ... strategy.. Materials.... Implementing the Strategy...... Action by the Internal and External Targets. .... Focusing the Grassroots Effort. LE stimulating the Grassroots: An Example...... Communicating in Hearings. CHAPTER FOUR BUILDING COMMUNITY PARTNERSHIP Introduction. Who Are the Community Leaders And What Do You Seek From Them? Where Do You Find Them?..... 45 thould You Approach the Active Opposition?. what Results Should You Seek?....... ... AD Companies Must Open Their Operations for Inspection..... ycions--openings for Action--Must Be Generated......** .....pepuoumosoy BI--obu1ono) UTPpon 4aTM--onbotera uade VIGIN OMAN Introductlon.. 1O 20 les of Thumb. Understanding and Working with the Media. You sent a few seconds ago Knowing Your Questioner, Remembering Your Rights. When Can You Take the Lead in Media Relationa? Editorial Briefings... LG 09 ..... CIHAPTER BIX THE COMMUNITY RIGHT-TO-KNOW-CHALLENGE Introduction.... C9 The Lav and Its Requirements.. situation Analysis and Key Players.. Knowing the Community, Taking the Lead. ..... 69 L9 The Effects of Material Safety Data Sheet Disclosures... 72 EL 75 Reporting Routine Releases Under Section 313. The Solutions......... Responsible cCare: A Case Study. ... APPENDICES A. Taking the Confusion out of Green Marketing: A Progress Report..... Case Studies....... to How to Hold a Community Meeting. .3. Crisia Communication Guidelines...... ttt-.. Explaining Environmental Risk...... Seven Cardinal Rules ot Risk Communication....... Comparison of Factora Arfecting Environmental Communication... Gt1 *.. Title III Fact Sheet: 191 EPCRA. 1 ........9anoseI
520			_aA guide for public relations managers to convincing the public and the regulatory agencies that the company is not only meeting environmental standards, but is deeply committed to the environmental issue-du-jour. Chapters describe how to communicate with employees, community leaders, the media, and more.
650		0	_aPublic relations.
650		0	_aEnvironmental protection.
710	2		_aE. Bruce Harrison Company. _92681
730	0		_aEnvironmental communication and public relations handbook. _92682
906			_a7 _bcbc _corignew _d2 _encip _f19 _gy-gencatlg
942			_2ddc _cBK