| 000 | 02603cam a2200385 a 4500 | ||
|---|---|---|---|
| 999 |
_c6767 _d6767 |
||
| 001 | 359673600 | ||
| 005 | 20210328110200.0 | ||
| 008 | 080819s2010 maua b 001 0 eng d | ||
| 010 | _a2008935578 | ||
| 020 | _a9780547079929 (hardcover) | ||
| 020 | _a0547079923 (hardcover) | ||
| 020 | _a9780324834277 (pbk.) | ||
| 020 | _a0324834276 (pbk.) | ||
| 040 |
_aDLC _cDLC _dEG-NcFUE _dEG-NcFUE _dBTCTA _dYDXCP _dGBVCP _dDEBBG _dOSU _dUtOrBLW _erda |
||
| 050 | 0 | 0 |
_aHF5415.32 _b.H69 2010 |
| 082 | 0 | 4 |
_a658.8342 _222 _bH.W.C |
| 100 | 1 |
_aHoyer, Wayne D. _933040 _eauthor |
|
| 245 | 1 | 0 |
_aConsumer behavior / _cWayne D. Hoyer, Deborah J. McInnis. |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aAustralia ; _aMason, OH : _bSouth-Western Cengage Learning, _c[2010] |
|
| 264 | 4 | _a©2010. | |
| 300 |
_axxiv, 493, [151] pages : _billustrations ; _c27 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aUnderstanding consumer behavior -- Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- Problem recognition and information search -- Judgment and decision-making based on high effort -- Judgment and decision-making based on low effort -- Post-decision processes -- Social influences on consumer behavior -- Consumer diversity -- Household and social class influences --Psychographics: values, personality, and lifestyles -- Innovations: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics, and social responsibility in today's consumer society. | |
| 520 | _aIdeal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate c. | ||
| 650 | 0 |
_aConsumer behavior. _933041 |
|
| 700 | 1 |
_aMacInnis, Deborah J. _933042 _ejoint author |
|
| 856 |
_3Abstract _uhttp://repository.fue.edu.eg/xmlui/handle/123456789/4342 |
||
| 942 |
_cBK _2ddc |
||