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008 100622s2011 nju b 001 0 eng
010 _a 2010026709
020 _a9780470530528 (pbk.)
020 _a0470530529 (pbk.)
040 _aDLC
_cDLC
_dYDX
_dUKM
_dYDXCP
_dCDX
_dDLC
_erda
050 0 0 _aHD31
_b.H3485 2011
082 0 0 _a658.4
_222
_bH.R.M
100 1 _aHartley, Robert F.,
_d1927-
245 1 0 _aManagement mistakes and successes /
_cRobert F. Hartley.
250 _a10th ed.
260 _aHoboken, NJ :
_bWiley,
_cc2011.
300 _axii, 387 p. ;
_c23 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _a"25th anniversary edition."
504 _aIncludes bibliographical references and index.
505 0 _aPreface. About the Author. Chapter 1 Introduction. PART I PLAYERS IN A TIME OF ECONOMIC CRISIS. Chapter 2 Walmart-A Winner. Chapter 3 Procter & Gamble: An Old Strategy Is Found Wanting. PART II GREAT COMEBACKS. Chapter 4 Continental Airlines: Salvaging from the Ashes. Chapter 5 Harley-Davidson: A Long-Overdue Revival. Chapter 6 IBM: A Fading Giant Rejuvenates. PART III ENTREPRENURIAL ADVENTURES. Chapter 7 Google-An Entrepreneurial Juggernaut. Chapter 8 Starbucks-A Paragon of Growth and Employee Benefits Faces Storm Clouds. PART IV PLANNING. Chapter 9 Euro Disney: Bungling a Successful Format. Chapter 10 Boeing: Miscalculations on a Worldwide Scale. Chapter 11 Vanguard: Success in Taking the Road Less Traveled. PART V LEADERSHIP AND EXECUTION. Chapter 12 Hewlett-Packard Under Carly Fiorina, and After Her. Chapter 13 Southwest Airlines: "Try to Match Our Prices." Chapter 14 Herman Miller: A Role-Model in Leadership. Chapter 15 Boston Beer-Can I Compete with the Big Boys? PART VI CONTROLLING. Chapter 16 United Way: A Not-for-Profit Organization Also Needs Controls and Oversight. Chapter 17 Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing. Chapter 18 MetLife: Poorly Controlled Sales Practices. PART VII ETHICAL MISTAKES. Chapter 19 DaimlerChrysler: Blatant Misrepresentation. Chapter 20 Merck's Vioxx: A Catastrophe and Other Problems. Chapter 21 Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario. Chapter 22 Conclusions: What Can Be Learned? Index.
520 _a"Hartley's casebook is rich in content with easy-to read case studies that are well-suited for business professionals. They'll learn every key aspect of management, from performance and crises to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders."--
650 0 _aManagement
_vCase studies.
856 _3Abstract
_uhttp://repository.fue.edu.eg/xmlui/handle/123456789/3960
942 _cBK
_2ddc