000 02615cam a2200385 a 4500
999 _c7302
_d7302
001 14959475
005 20201022151846.0
008 070809s2008 caua b 001 0 eng d
010 _a 2007934937
020 _a9781412903165 (hbk.)
020 _a1412903165 (hbk.)
020 _a1412903173 (pbk.)
020 _a9781412903172 (pbk.)
040 _aUKM
_cUKM
_dYDXCP
_dBTCTA
_dBAKER
_dBWKUK
_dNLGGC
_dDLC
_erda
050 0 0 _aHD30.4
_b.E75 2008
082 0 4 _a650.072
_222
_bE.P.Q
100 1 _aEriksson, Päivi.
_eauthor
245 1 0 _aQualitative methods in business research /
_cPäivi Eriksson and Anne Kovalainen.
264 _aLos Angeles ;
_aLondon :
_bSAGE,
_c2008.
300 _axii, 337 pages :
_billustrations ;
_c25 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
490 1 _aIntroducing qualitative methods.
504 _aIncludes bibliographical references (p. 311-328) and indexes.
505 0 _aPt. I. The business of qualitative research -- 1. Introduction -- 2. Research philosophy -- 3. Research design and process -- 4. Research questions and literature review -- 5. Access and relationships -- 6. Ethics in research -- pt. II. Working with qualitative data -- 7. Introduction to qualitative data -- 8. Interviews and observations -- 9. Digital data -- 10. Qualitative content analysis -- pt. III. Qualitative research approaches -- 11. Case study research -- 12. Ethnographic research -- 13. Action research -- 14. Focus group research -- 15. Grounded theory research -- 16. Narrative research -- 17. Discourse theoretical research -- 18. Critical research -- 19. Feminist research -- 20. Visual research -- pt. IV. Writing, evaluating and publishing -- 21. Writing process -- 22. Evaluation -- 23. Publishing -- 24. Breaking the boundaries.
520 _aThis pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings.
650 0 _aBusiness
_xResearch.
650 0 _aQualitative research.
700 1 _aKovalainen, Anne.
_eauthor
830 0 _aIntroducing qualitative methods.
942 _cBK
_2ddc