| 000 | 03318cam a2200433 a 4500 | ||
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| 999 |
_c7679 _d7679 |
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| 001 | 77575083 | ||
| 005 | 20210325144020.0 | ||
| 008 | 070108s2008 njua b 001 0 eng d | ||
| 010 | _a2007000562 | ||
| 020 | _a9780132390026 (hbk. : alk. paper) | ||
| 020 | _a0132390027 (hbk. : alk. paper) | ||
| 020 | _a9780132389877 (Study guide) | ||
| 020 | _a0132389878 (Study guide) | ||
| 020 | _a9780132390033 (Instructor's manual/Video guide) | ||
| 020 | _a0132390035 (Instructor's manual/Video guide) | ||
| 020 | _a9780137128273 (pbk., International ed.) | ||
| 020 | _a0137128274 (pbk., International ed.) | ||
| 035 |
_a(OCoLC)77575083 _z(OCoLC)228440533 |
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| 040 |
_aEG-NcFUE _beng _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dNLGGC _dOCLCG _dHEBIS _dEQO _dDEBBG _dOCL _dEUM _dOCL _dFIN _erda |
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| 082 | 0 | 0 |
_a658.8 _222 _bK.P.P |
| 100 | 1 |
_aKotler, Philip. _eauthor |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _aTwelfth edition. | ||
| 264 | 1 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _c[2008] |
|
| 264 | 4 | _a©2008. | |
| 300 |
_axxxii, 599, [99] pages : _billustrations (chiefly color) ; _c29 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references (p. R-1-R-30) and indexes. | ||
| 505 | 0 | _aPart 1-Defining Marketing and the Marketing Process 2 1. Marketing: Managing Profitable Customer Relationships 22. Company and Marketing Strategy: Partnering to Build Customer Relationships 34 Part 2-Understanding the Marketplace and Consumers 62 3. The Marketing Environment 624. Managing Marketing Information 945. Consumer Markets and Consumer Buyer Behavior 1286. Business Markets and Business Buyer Behavior 158 Part 3-Designing a Customer-Driven Strategy and Marketing Mix 182 7. Customer-Driven Marketing Strategy: Creativing Value for Target Customers 1828. Product, Services, and Branding Strategies 2169. New-Product Development and Life-Cycle Strategies 25010. Pricing Products: Understanding and Capturing Customer Value 28211. Pricing Products: Pricing Strategies 30612. Marketing Channels and Supply Chain Management 33213. Retailing and Wholesaling 36414. Communicating Customer Value: Integrated Marketing Communication Strategy 396 15. Advertising and Public Relations 42416. Personal Selling and Sales Promotion 45017. Direct and Online Marketing: Building Direct Customer Relationships 478 Part 4-Extending Marketing 514 18. Creating Competitive Advantage 51419. The Global Marketplace 54020. Marketing Ethics and Social Responsibility 570 APPENDIXES 1. Marketing Plan A-12. Marketing by the Numbers A-113. Careers in Marketing A-27References R-1Glossary G-1Credits C-1Index I-1 | |
| 520 | _aFor the Principles of Marketing course. The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.) _ejoint author |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip078/2007000562.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015729913&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| 942 |
_2ddc _cBK |
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