| 000 | 02725cam a22003734a 4500 | ||
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| 999 |
_c7687 _d7687 |
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| 001 | 14978488 | ||
| 005 | 20210325145508.0 | ||
| 008 | 070824s2011 maua f b 001 0 eng d | ||
| 020 | _a9780071221115 | ||
| 020 | _a0071221115 | ||
| 035 |
_a(OCoLC)167503153 _z(OCoLC)156810211 |
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| 040 |
_aEG-NcFUE _cDLC _dBTCTA _dBAKER _dC#P _dBWX _dDLC _erda |
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| 082 | 0 | 4 |
_a658.8 _222 _bP.J.P |
| 100 | 1 |
_aPeter, J. Paul. _92087 _eauthor |
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| 245 | 1 | 2 |
_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 246 | 3 | 0 | _aMarketing management |
| 250 | _aEleventh edition. | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill Irwin, _c[2011] |
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| 264 | 4 | _a©2011. | |
| 300 |
_axiv, 258 pages : _billustrations (some color) ; _c26 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references (p. 235-241) and indexes. | ||
| 505 | 0 | _aSECTION I - ESSENTIALS OF MARKETING MANAGEMENTPART A: INTRODUCTION Chapter 1 Strategic Planning and the Marketing Management ProcessPART B: MARKETING INFORMATION, RESEARCH,AND UNDERSTANDING THE TARGET MARKET Chapter 2 Marketing Research: Process and Systems for Decision Making Chapter 3 Consumer Behavior Chapter 4 Business, Government, and Institutional Buying Chapter 5 Market Segmentation PART C: THE MARKETING MIX Chapter 6 Product and Brand Strategy Chapter 7 New Product Planning and Development Chapter 8 Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing Chapter 9 Personal Selling, Relationship Building , and Sales Management Chapter 10 Distribution Strategy Chapter 11 Pricing Strategy PART D: MARKETING IN SPECIAL FIELDS Chapter 12 The Marketing of Services Chapter 13 Global MarketingSECTION II - ANALYZING MARKETING PROBLEMS AND CASESSECTION III - FINANCIAL ANALYSIS FOR MARKETING DECISIONS SECTION IV - DEVELOPING MARKETING PLANS | |
| 520 | _aPresents an overview for critical issues in marketing management. This title is intended for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. It is also suitable in courses that implement a cross-functional curriculum where the students are required to purchase several texts. | ||
| 650 | 0 |
_aMarketing _xManagement. _92088 |
|
| 700 | 1 |
_aDonnelly, James H. _92089 _ejoint author |
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| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0725/2007034680.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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