000 02143cam a2200337 a 4500
999 _c7700
_d7700
001 17076920
005 20201022152059.0
008 111209s2012 enka b 001 0 eng d
010 _a 2011050137
020 _a9780273750758
040 _aDLC
_cDLC
_dDLC
_erda
050 0 0 _aHD30.4
_b.S28 2012
082 0 0 _a650.072
_223
_bS.M.R
100 1 _aSaunders, Mark
_d1959-
_eauthor
245 1 0 _aResearch methods for business students /
_cMark Saunders, Philip Lewis, Adrian Thornhill.
250 _aSixth edition
264 _aHarlow, England ;
_aNew York :
_bPearson,
_c2012.
300 _axxxi, 696 pages :
_bcolor illustrations ;
_c27 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 0 _aChapter 1 Business and management research, reflective diaries and the purpose of this book Chapter 2 Formulating and clarifying the research topic Chapter 3 Critically reviewing the literature Chapter 4 Understanding research philosophy and approaches to theory development Chapter 5 Formulating the research design Chapter 6 Negotiating access and research ethics Chapter 7 Selecting samples Chapter 8 Using secondary data Chapter 9 Collecting primary data through observation Chapter 10 Collecting primary data using semi- structured, in-depth and group interviews Chapter 11 Collecting primary data using questionnaires Chapter 12 Analysing quantitative data Chapter 13 Analysing qualitative data Chapter 14 Writing and presenting your project report Bibliography Appendices Glossary
520 _aResearch Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
650 0 _aBusiness
_xResearch.
650 0 _aBusiness
_xResearch
_xData processing.
700 1 _aLewis, Philip,
_d1945-
_eauthor
700 1 _aThornhill, Adrian.
_eauthor
942 _cBK
_2ddc