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999 _c7791
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005 20190513104005.0
008 110121s2011 enkab b 001 0 eng
010 _a 2011001761
020 _a9780273743880 (pbk.)
020 _a0273743880 (pbk.)
040 _aDLC
_cDLC
_dYDX
_dYDXCP
_dCDX
_dBWK
_dU2C
_dUKMGB
_dDLC
_erda
050 0 0 _aHF1416
_b.I617 2011
082 0 0 _a658.84
_222
_bA.G.I
100 1 _aAlbaum, Gerald S.
245 1 0 _aInternational marketing and export management /
_cGerald Albaum, Edwin Duerr.
250 _a7th ed.
260 _aHarlow, England ;
_aNew York :
_bFinancial Times Prentice Hall,
_c2011.
300 _axxxi, 990 p. :
_bill. (chiefly col.), col. map ;
_c25 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 0 _aInternational marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
520 _aInternational Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.
650 0 _aExport marketing
_xManagement.
700 1 _aDuerr, Edwin.
856 _3Abstract
_uhttp://repository.fue.edu.eg/xmlui/handle/123456789/4381
942 _cBK
_2ddc