| 000 | 02292cam a22003138a 4500 | ||
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| 999 |
_c7794 _d7794 |
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| 001 | 13734124 | ||
| 005 | 20210328112826.0 | ||
| 008 | 040928s2005 nyu b 001 0 eng d | ||
| 010 | _a 2004056445 | ||
| 020 | _a0273686887 | ||
| 040 |
_aEG-NcFUE _cEG-NcFUE _erda |
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| 050 | 0 | 0 |
_aHF1416 _b.B72 2005 |
| 082 | 0 | 0 |
_a658.84 _222 _bB.F.I |
| 100 | 1 |
_aBradley, Frank, _d1942- _eauthor |
|
| 245 | 1 | 0 |
_aInternational marketing strategy / _cFrank Bradley. |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aNew York : _bFT/Prentice Hall, _c[2005] |
|
| 264 | 4 | _a©2005. | |
| 300 |
_a408 pages ; _c25cm. |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aBRIEF CONTENTSPART ONE: INTERNATIONAL MARKETING STRATEGY SCOPE AND FRAMEWORK1. Scope of international marketing strategy2. Analytical framework for international marketingPART TWO: ENVIRONMENT OF INTERNATIONAL MARKETING3. Company resources and capabilities4. Analysis of international competitors5. Cutlture in international marketing6. Creating competitive advantage7. Coping with political risk and uncertainty8. Profiling international product markets9. Vision and strategy for international marketsPART THREE: INTERNATIONAL MARKETING STRATEGY10. The consumer products firm11. The industrial products firm12. The services firmPART FOUR: INTERNATIONAL MARKET ENTRY STRATEGIES13. Generic international market entry strategies14. Exporting15. Strategic alliances16. Foreign direct investmentPART FIVE: STRATEGIC ALIGNMENT AND PERFORMANCE IN INTERNATIONAL MARKETING17. Channels of international distribution18. Pricing in international markets19. International marketing negotiations20. Assessing international marketing performanceCOMPANY INDEXNAME INDEXSUBJECT INDEX | |
| 520 | _aIllustrating the full range of tasks facing the firm in today's competitive business environment, this book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 942 |
_cBK _2ddc |
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