000			02013nam a22003017a 4500
999			_c7796 _d7796
005			20180724160435.0
008			140115b xxu||||| |||| 00| 0 eng d
020			_a9781292023038
020			_a1292023031
040			_aFue
082	0	4	_222 _a658.84 _bS.T.E
100	1		_aStraussm, Judy
245	1	0	_aE-marketing / _cJudy Strauss, Raymond Frost
250			_a6 ed.
260			_aEssex, [England] _bPearson Education Ltd. _cc 2014
300			_aII, 422 p. : _bcharts, ports ; _c28 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aPearson new international ed.
500			_aIncludes index
505	0		_aPart 1: E-Marketing in Context Chapter 1. Past, Present, and Future Chapter 2. Strategic E-Marketing and Performance Metrics Part2: E-Marketing Environment Chapter 3. Building Inclusive E-Markets Chapter 4. Ethical and Legal Issues Part3: E-Marketing Strategy Chapter 5. E-Marketing Research Chapter 6. Consumer Behavior Online Chapter 7. Segmentation, Targeting, Differentiation, and Positioning Strategies Part4: E-Marketing Management Chapter 8. Product: The Online Offer Chapter 9. Pricing: The Online Value Chapter 10. The Internet for Distribution Chapter 11. E-Marketing Communication Tools Chapter 12. Engaging Customers with Social Media Chapter 13. Buying Digital Media Space Chapter 14. Customer Relationship Management Chapter 15. The E-Marketing Plan Appendix A: Internet Penetration Worldwide in 2009 Appendix B: Glossary
520			_aTraditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
650	0		_aOnline-Marketing
650	0		_aInternet marketing
700	1		_pFrost, Raymond
942			_cBK _2ddc