000			03359cam a22003254a 4500
999			_c7816 _d7816
001			13804411
005			20190505120222.0
008			041202s2005 ne a b 001 0 eng
010			_a 2004028555
020			_a0750679018 (alk. paper)
040			_aFue _erda
082	0	0	_a658.8342 _222 _bW.A.M
100	1		_aWoodside, Arch G.
245	1	0	_aMarket-driven thinking : _bachieving contextual intelligence / _cArch G. Woodside.
260			_aAmsterdam ; _aBoston : _bButterworth-Heinemann, _cc2005.
300			_axx, 303 p. : _bill. ; _c24 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references (p. 279-291) and index.
505		8	_a Front Cover; Market-Driven Thinking; Copyright Page; Contents; Preface; Acknowledgments; Part I: A Primer in Learning Market-Driven Thinking; 1. Thinking, Deciding, and Acting by Executives and Customers; 2. Case Study Research Methods for Learning How Executives and Customers Think, Decide, and Act; 3. Mapping Contingent Thinking by B2B Marketers and Customers; Part Il: Tools for Illuminating the Unconscious and Conscious Mind; 4. Balanced and Unbalanced Unconscious-Conscious Thinking: A Jewish Couple Buys a German Car and Additional Transformation Stories. 5. Advancing Understanding of Customers' Means-End Chains: Eric Drinks Twelve Cans of Beer and Talks to Girls6. Advancing From Subjective to Confirmatory Personal Introspection; Part Ill: Customer Associate-to-Vendor (Store) Retrieval Research; 7. Customer Automatic Thinking and Store Choice: Why Asking Customers to Think About a Named Store is a Mistake; 8. Automatic Thinking and Vendor Choices By Customers of Industrial Distributors: Mapping Customers' Vendor Mind Positions; Part IV: Case-based Research for Learning Gestalt Thinking/Doing Processes. 9. Applying the Long Interview Method for Comparing Executive and Customer Thinking10. Holistic Case-based Modeling of Customers' Thinking/Doing Brand Experiences; Part V: Learning How Initial Behavior Affects Future Behavior; 11. The Influences of Brand Imprinting and Short-term Marketing on Subsequent Customer Choices; 12. Customer Variety-Seeking Influence on Subsequent Brand Choice Behavior; References; Index.
520			_aMarket-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the ""dominant logics"" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why.
650		0	_aMarketing _xDecision making.
650		0	_aMarketing _xPsychological aspects.
650		0	_aConsumer behavior _xPsychological aspects. _918183
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip054/2004028555.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0617/2004028555-d.html
856	4	2	_3Abstract _uhttp://repository.fue.edu.eg/xmlui/handle/123456789/4382
942			_cBK _2ddc