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_c7818 _d7818 |
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| 001 | 15098653 | ||
| 005 | 20190718123219.0 | ||
| 008 | 071130s2009 enka b 001 0 eng | ||
| 010 | _a 2007048946 | ||
| 020 | _a0415772613 (hardback) | ||
| 020 | _a9780415772617 (hardback) | ||
| 020 | _a0415772621 (pbk.) | ||
| 020 | _a9780415772624 (pbk.) | ||
| 020 | _a0203930061 (ebk.) | ||
| 020 | _a9780203930069 (ebk.) | ||
| 040 |
_aFUE _erda |
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| 082 | 0 | 0 |
_a658.84 _222 _bO.S.I |
| 100 | 1 |
_aOnkvisit, Sak _933421 |
|
| 245 | 1 | 0 |
_aInternational marketing : _bstrategy and theory / _cSak Onkvisit and John J. Shaw. |
| 250 | _a5th ed. | ||
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2009. |
||
| 300 |
_axxvi, 710 p. : _bill. ; _c26 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 8 | _a1. Nature of International Marketing: Challenges and Opportunities 2. Trade Theories and Economic Cooperation 3. Trade Distortions and Marketing Barriers 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behavior in the International Context: Psychological and Social Dimensions 8. Marketing Research and Information System 9. Foreign Market Entry Strategies 10. Product Strategies: Basic Decisions and Product Planning 11. Product Strategies: Branding and Packaging Decisions 12. Channels of Distribution 13. Physical Distribution and Documentation 14. Promotion Strategies: Personal Selling, Publicity, and Sales Promotion 15. Promotion Strategies: Advertising 16. Pricing Strategies: Basic Decisions 17. Pricing Strategies: Countertrade and Terms of Sale/Payment 18. Financial Strategies: Financing and Currencies | |
| 520 | _aMarketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. This book helps to understand the complexities of marketing on a global scale. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 700 | 1 | _aShaw, John J. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip085/2007048946.html |
| 942 |
_cBK _2ddc |
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