000			02842cam a2200361 a 4500
999			_c7923 _d7923
001			15108914
005			20201111145552.0
008			071211s2009 njua b 001 0 eng d
020			_a9781292020648
020			_a1292020644
040			_aEG-NcFUE _erda
043			_an-us---
082	0	0	_a658.022 _222 _bS.N.E
100	1		_aScarborough, Norman M. _910915 _eauthor
245	1	0	_aEffective small business management / _cNorman M. Scarborough
250			_aTenth edition
264		1	_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c[2014]
264		4	_a©2014.
300			_axvi, 912 pages : _billustrations (some color) ; _c29 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aPearson new international ed.
504			_aIncludes bibliographical references (p. 867-889) and index.
505	0		_aSection 1: The Challenge of Entrepreneurship Chapter 1: Entrepreneurs: The Driving Force behind Small Business Section 2: Building the Business Plan: Beginning Considerations Chapter 2: Strategic Management and the Entrepreneur Chapter 3: Choosing a Form of Ownership Chapter 4: Franchising and the Entrepreneur Chapter 5: Buying an Existing Business Chapter 6: Conducting a Feasibility Analysis and Crafting a Winning Business Plan Section 3: Building a Business Plan: Financial Issues Chapter 7: Creating a Solid Financial Plan Chapter 8: Managing Cash Flow Section 4: Building a Business Plan: Marketing Your Company Chapter 9: Building a Guerrilla Marketing Plan Chapter 10: Creative Use of Advertising and Promotion Chapter 11: Pricing and Credit Strategies Chapter 12: E-Commerce and Entrepreneurship Section 5: Putting the Business Plan to Work: Finding Financing Chapter 13: Sources of Equity Financing Chapter 14: Sources of Debt Financing Section 6: Location and Layout Chapter 15: Location, Layout, and Physical Facilities Section 7: Managing a Small Business: Techniques for Enhancing Profitability Chapter 16: Supply Chain Management Chapter 17: Managing Inventory Section 8: Managing People: A Company's Most Valuable Resource Chapter 18: Staffing and Leading a Growing Company Section 9: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation Chapter 19: Management Succession and Risk Management Strategies in the Family Business Chapter 20: Ethics and Social Responsibility: Doing the Right Thing Chapter 21: Global Marketing Strategies
650		0	_aSmall business _xManagement.
650		0	_aNew business enterprises _xManagement.
650		0	_aSmall business _zUnited States _xManagement. _910918
650		0	_aNew business enterprises _zUnited States _xManagement. _910919
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip086/2007050471.html
942			_cBK _2ddc