000			02779nam a22003617a 4500
999			_c8051 _d8051
005			20201123114646.0
008			110316s2012 mauab b 001 0 eng d
020			_a9780132453271
020			_a0132453274
040			_aStDuBDS _cStDuBDS _dUk _erda
082	0	4	_222 _a658.049 _bC.T.I
100	1		_aCavusgil, S. Tamer. _920573 _eauthor
245	1	0	_aInternational business : the new realities / _cS. Tamer Cavusgil, Gary Knight, John R. Riesenberger.
246			_nSecond edition, International edition
264		1	_aBoston, [Mass.] ; _aLondon : _bPearson, _c[2012]
264		4	_a©2012.
300			_a 651 pages : _bcolor illustrations, color maps. ; _c28 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aPrevious ed.: 2008.
500			_a Formerly CIP. |5 Uk
504			_a Includes bibliographical references and index.
505	0		_aPart 1: Foundation Concepts Chapter 1. Introduction: What Is International Business? Chapter 2. Globalization of Markets and the Internationalization of the Firm Chapter 3. Organizational Participants that Make International Business Happen Part 2: The Environment of International Business Chapter 4. The Cultural Environment of International Business Chapter 5. Ethics and International Business Chapter 6. Theories of International Trade and Investment Chapter 7. Political and Legal Systems in National Environments Chapter 8. Government Intervention in International Business Chapter 9. Regional Economic Integration Chapter 10. Emerging Markets, Developing Economies, and Advanced Economies Chapter 11. The International Monetary and Financial Environment Part 3: Strategy and Opportunity Assessment Chapter 12. Strategy and Organization in the International Firm Chapter 13. Global Market Opportunity Assessment Part 4: Entering and Operating in International Markets Chapter 14. Exporting and Countertrade Chapter 15. Foreign Direct Investment and Collaborative Ventures Chapter 16. Licensing, Franchising, and Other Contractual Strategies Chapter 17. Global Sourcing Part 5: Functional Area Excellence Chapter 18. Marketing in the Global Firm Chapter 19. Human Resource Management in the Global Firm Chapter 20. Financial Management and Accounting in the Global Firm
520			_aFor undergraduate and graduate level International Business courses. CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.
650		0	_aInternational business enterprises.
650		0	_aInternational trade.
650		0	_aManagement and Business Studies
700	1		_aKnight, Gary A. _920575 _eco-author
700	1		_aRiesenberger, John R., | _d1948- _eco-author
942			_cBK _2ddc