000 01106cam a2200325 i 4500
999 _c8059
_d8059
001 16965512
005 20220118120002.0
008 110916s2012 nyu b 001 0 eng
010 _a 2011037912
020 _a9780071768252 (hardback : acidfree paper)
020 _a0071768254 (hardback : acidfree paper)
020 _a9780071768559 (ebook)
020 _a0071768556 (ebook)
040 _aDLC
_cDLC
_dDLC
_erda
082 0 0 _a302.23068
_223
_bB.C.S
100 1 _aBarger, Christopher.
_eauthor.
245 1 4 _aThe social media strategist :
_bbuild a successful program from the inside out /
_cChristopher Barger.
264 1 _aNew York :
_bMcGraw-Hill,
_c2012
300 _axxviii, 276 pages ;
_c24 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references (pages 263-268) and index.
650 0 _aSocial media
_xEconomic aspects.
650 0 _aOnline social networks
_xEconomic aspects.
650 0 _aPublic relations.
650 0 _aCustomer service.
942 _cBK
_2ddc