000			01738cam a2200349 i 4500
001			16676687
005			20230822153410.0
008			110303s2012 nyua 001 0 eng
010			_a 2011008996
020			_a9780071745574 (alk. paper)
020			_a0071745572 (alk. paper)
020			_a9780071748971 (ebook)
020			_a0071748970 (ebook)
040			_aDLC _cDLC _dDLC _erda
050	0	0	_aHF5415.13 _b.H523 2012
082	0	0	_a658.802 _222 _bH.R.S
100	1		_aHiebing, Roman G. _eauthor
245	1	4	_aThe successful marketing plan : _bhow to create dynamic, results-oriented marketing / _cRoman G. Hiebing, Scott W. Cooper and Steve J. Wehrenberg.
250			_a4th edition, fully revised and expanded.
264		1	_aNew York : _bMcGraw-Hill, _c[2012]
300			_axxxvi, 566 pages : _billustrations ; _c28 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
505	0		_aBusiness review insights -- What you'll need to know, 1 -- What you'll need to know, 2 -- Problems and opportunities -- Brand platform : plan objectives -- Scope -- Targets -- Positioning -- Sales objectives -- Marketing objectives -- Communication objectives -- Message strategy -- Umbrella strategies -- Tactical plans -- Product, naming, and packaging -- Pricing -- Distribution -- Personal selling -- Advertising -- Promotion -- Advertising media -- Interactive communications -- Merchandising -- Public relations -- Evaluation -- Budget, payback, and calendar -- Execution -- Plan evaluation.
650		0	_aMarketing _xPlanning.
700	1		_aCooper, Scott W. _eauthor
700	1		_aWehrenberg, Steve. _eauthor
942			_cBK _2ddc
999			_c8102 _d8102