000			01791cam a2200373 i 4500
001			17457044
005			20230822154332.0
008			120906s2014 maua b 001 0 eng
010			_a 2012036241
020			_a9781449626594
020			_a1449626599
020			_a9781449697990
020			_a1449697992
040			_aDNLM/DLC _cDLC _erda
050	0	0	_aHD9665.5 _b.R65 2014
082	0	0	_a338.476151 _223 _bR.B.P
100	1		_aRollins, Brent L. _eauthor
245	1	0	_aPharmaceutical marketing / _cBrent L. Rollins, Matthew Perri.
264		1	_aBurlington, MA : _bJones & Bartlett Learning, _c[2014]
300			_axx, 281 pages : _billustrations ; _c23 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMarketing principles & process -- Pharmaceutical marketing & the industry environment -- Products in the pharmaceutical industry : trends, identification, approval, and monitoring -- Pharmaceuticals & pricing -- Place the pharmaceutical industry supply chain -- Promotional marketing activities & practices -- Medical affairs -- Regulatory affairs -- Direct-to-consumer (DTC) prescription drug advertising -- Social media & pharmaceutical marketing : opportunities and challenges -- The new 4 P's of pharmaceutical marketing -- Prescribers, health care practitioners, & marketing's role in practice.
650		0	_aDrugs _xMarketing.
650		0	_aPharmaceutical industry _zUnited States. _94722
650	1	2	_aDrug Industry _xeconomics _zUnited States.
650	2	2	_aMarketing _zUnited States.
650	2	2	_aPharmaceutical Preparations _xeconomics _zUnited States.
700	1		_aPerri, Matthew. _eauthor
942			_cBK _2ddc
999			_c8110 _d8110