000			02013cam a22002898i 4500
999			_c8111 _d8111
001			17647171
005			20200915112207.0
008			130304s2013 enk 000 0 eng
010			_a 2013005178
020			_a9780415675840 (hbk : alk. paper)
020			_a9780415675833 (pbk : alk. paper)
040			_aEG-NcFUE _cEG-NcFUE _erda _dEG-NcFUE _beng
082	0	0	_a659.2 _223 _bS.R.P
100	1		_aSmith, Ronald D., _d1948-
245	1	0	_aPublic relations : _bthe basics / _cRon Smith.
264		1	_aLondon : _bRoutledge, _c2014.
300			_a ix, 268 pages ; _b20 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	0		_aThe basics
505	0		_aA first look at public relations -- Public relations in society -- Types of public relations -- Practicing public relations-- Public relations planning: phase 1: research -- Public relations planning: phase 2: strategy -- Public relations planning: phase 3: tactics -- Public relations planning: phase 4: evaluation -- Appendix: Careers in public relations.
520			_aPublic Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations
650		0	_aPublic relations.
942			_cBK _2ddc