000			01695cam a22003494i 4500
001			15671418
005			20230823104043.0
008			090324s2013 enka b 001 0 eng
010			_a 2009011023
020			_a9781408272367 (pbk.)
020			_a1408272369 (pbk.)
040			_aDLC _cDLC _erda
082	0	0	_a658.83 _222 _bM.N.M
100	1		_aMalhotra, Naresh K. _91103 _eauthor
245	1	0	_aMarketing research : _ban applied orientation.
250			_aArab world edition / _bNaresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati
264		1	_aHarlow, Essex : _bPearson, _c[2013?]
300			_a936 pages : _cillustrations ; _b28 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aAuthorized adaptation from the United States 6th edition by Naresh K. Malhotra.
504			_aIncludes bibliographical references (pages 851-888) and index.
504			_aWhile there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case
520			_astudies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.
650		0	_aMarketing research. _zArab countries _vTextbooks.
650		0	_aMarketing research _xMethodology. _91104
700	1		_aBaalbaki, Imad B. _eauthor
700	1		_aNasr Bechwati, Nada. _eauthor
942			_cTB _2ddc
999			_c8125 _d8125