| 000 | 01131nam a22002897a 4500 | ||
|---|---|---|---|
| 999 |
_c8134 _d8134 |
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| 005 | 20210325162848.0 | ||
| 008 | 130719s2013 maua b 001 0 eng d | ||
| 020 | _a9780273768944 | ||
| 020 | _a0273768948 | ||
| 040 |
_aEG-NcFUE _cIiNdDKA _dIiNdDKA _erda |
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| 082 | 0 | 4 |
_223 _a658.802 _bK.R.S |
| 100 | 1 |
_aKerin, Roger A., _eauthor. _912247 |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : |b cases and comments / _cRoger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin. |
| 250 | _aThirteenth edition, International edition. | ||
| 264 | 1 |
_aBoston [Massachusetts] : _bPearson, _c[2013] |
|
| 300 |
_a743 pages : _billustrations (black and white) ; _c28 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 490 | 0 | _6Always learning | |
| 504 | _a Includes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _vCase studies. _xDecision making |
|
| 650 | 0 |
_aMarketing _vCase studies. _xManagement |
|
| 700 | 1 |
_aPeterson, Robert A. _d1944- _q(Robert Allen), _ejoint author |
|
| 942 |
_cBK _2ddc |
||