| 000 | 02574nam a2200349 a 4500 | ||
|---|---|---|---|
| 999 |
_c8234 _d8234 |
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| 001 | zca2ug b3647761 | ||
| 005 | 20210325163234.0 | ||
| 008 | 111122s2013 ohu a b 001 0 engd | ||
| 010 | _a2011944035 | ||
| 020 | _a9781133189572 (pbk.) | ||
| 020 | _a1133189571 (pbk.) | ||
| 040 |
_aEG-NcFUE _cDLC _erda |
||
| 082 | 0 | 0 |
_a658.802 _221 _bH.M.B |
| 100 | 1 |
_aHutt, Michael D. _920593 _eauthor |
|
| 245 | 1 | 0 |
_aBusiness marketing management : _bB2B / _cMichael D. Hutt, Thomas W. Speh. |
| 250 | _aEleventh edition. | ||
| 264 | 1 |
_aAustralia ; _aMason, OH : _bSouth-Western, Cengage Learning, _c[2013] |
|
| 264 | 4 | _a©2013. | |
| 300 |
_axxx, 444 pages : _billustrations ; _c27 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 500 | _a"International edition"--Cover and t.p. verso. | ||
| 500 | _aPrevious ed.: 2010. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aPart I. The environment of business marketing -- 1. A business marketing perspective -- Part II. Managing relationships in business marketing -- 2. Organisational buying behaviour -- 3. Customer relationship management strategies for business markets -- Part III. Assessing market opportunities -- 4. Segmenting the business market and estimating segment demand -- Part IV. Formulating business marketing strategy -- 5. Business marketing planning: strategic perspectives -- 6. Business marketing strategies to global markets -- 7. Managing services for business markets -- 8. Managing innovation for business markets -- 9. Managing innovation and new industrial product development -- 10. Managing business marketing channels -- 11. Supply chain management -- 12. Pricing strategies for business markets -- 13. Business marketing communications -- Part V. Evaluating business marketing strategy and performance -- 14. Marketing performance measurement | |
| 520 | _aReflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet." --Cengage website | ||
| 650 | 0 |
_aIndustrial marketing _xManagement _vCase studies. _920594 |
|
| 700 | 1 |
_aSpeh, Thomas W. _920595 _ejoint author |
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| 942 |
_cBK _2ddc |
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