000 02935nam a22004098i 4500
999 _c8274
_d8274
001 2013012170
005 20201202134726.0
008 130401s2014 enk b 001 0 eng d
010 _a2013012170
020 _a9781107024724 (hardback : alk. paper)
020 _a1107024722 (hardback : alk. paper)
020 _a9781107607408 (pbk. : alk. paper)
020 _a110760740X (pbk. : alk. paper)
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
050 0 0 _aHD62.5
_b.T57 2014
082 0 0 _a658.11
_223
_bT.M.E
100 1 _aTimmons, Michael B.
_q(Michael Ben),
_d1949-
_eauthor
245 1 4 _aThe entrepreneurial engineer :
_bhow to create value from ideas /
_cMichael B. Timmons, Cornell University, Rhett L. Weiss, Cornell University, Daniel P. Loucks, Cornell University, John R. Callister, Cornell University, James E. Timmons.
263 _a1306.
264 1 _aNewYourk :
_bCambridge University ;
_c2014.
300 _axxv, 465 pages :
_billustrations ;
_c26 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 0 _a1. Entrepreneur's primer; 2. Recognizing opportunity; 3. Defining your opportunity; 4. Developing your business concept; 5. Creating your team; 6. Creating your company; 7. Financial accounting; 8. Business plans, presentations, and letters; 9. Fund raising; 10. Rules of investing; 11. Negotiation; 12. Management; 13. Project scheduling: critical path methods, program evaluation, and review techniques.
520 _aAuthors, educators and successful entrepreneurs wrote this textbook with the primary goal of maximising your chance of entrepreneurial success. It is designed to encourage those wanting to start a business and those who have already begun. It includes guidance, instruction and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a start-up company, beginning with an emphasis on constructing an effective business plan, including writing techniques to help convey your message, and preparing solid financial statements. This 'why' and 'how' of writing a business plan is followed by recommendations on raising outside capital. Important topics include developing your marketing strategy, recruiting and managing creatives and managers, and retaining effective employees. Legal structures, negotiation strategies, and economic evaluation of opportunities are also discussed. The book concludes with a chapter on project management. It includes many engineering economy topics, sufficient for those taking the FE exam.
650 0 _aNew business enterprises.
650 0 _aNew agricultural enterprises.
650 0 _aResearch, Industrial.
650 0 _aTechnological innovation.
650 0 _aNew products
_xMarketing.
650 0 _aEntrepreneurship.
942 _2ddc
_cBK