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999			_c8460 _d8460
001			56880196
003			OSt
005			20210124101528.0
008			041027s2006 njua b 001 0 eng
010			_a2004025605
020			_a0131449680
020			_a9780131449688
040			_aDLC _beng _erda _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dNLGGC _dIG# _dZWZ _dHEBIS _dDEBBG _dOCLCQ _dTULIB _dOSU
042			_apcc
049			_aOSUU
050	0	0	_aHF5415.35 _b.S65 2006
082	0	0	_a658.8002373 _222 _bS.M.M
100	1		_aSolomon, Michael R. _eauthor.
245	1	0	_aMarketing : _breal people, real choices / _cMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
250			_a4th ed.
264		1	_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c[2006]
264		4	_ccopyright 2006
300			_axxxii, 592 pages : _bcolor illustrations ; _c28 cm. + _e1 computer disc.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 551-562) and index.
505	0		_aPt. I. Making marketing value decisions -- Welcome to the world of marketing : Creating and delivering value -- Strategic planning and the marketing environment -- Think globally/act ethically -- Pt. II. Understanding consumers' value needs -- Marketing information and research : Analyzing the business environment offline and online -- Consumer behavior : How and why people buy -- Business-to-business markets : How and why organizations buy -- Sharpening the focus : Target marketing strategies and customer relationship management -- Pt. III. Creating the value proposition -- Creating the product -- Managing the product -- Services and other intangibles : Marketing the product that isn't there -- Pricing the product -- Pt. IV. Communicating the value proposition -- Connecting with the customer : Integrated marketing communications and interactive marketing -- Advertising and public relations -- Sales promotion, personal selling, and sales management -- Creating value through supply chain management -- Pt. V. Delivering the value proposition -- Retailing : Bricks and clicks -- App. A. Under armour in action : Implementing a marketing plan -- App. B. Sample marketing plan : The S&S Smoothie Company -- App. C. Marketing math.
650		0	_aMarketing _xVocational guidance. _912332
700	1		_aMarshall, Greg W.
700	1		_aStuart, Elnora W. _912333
856	4	1	_3Table of contents _uhttp://catdir.loc.gov/catdir/toc/ecip052/2004025605.html
942			_2ddc _cBK