000			03217pam a2200277 i 4500
001			692508
005			20170517111807.0
008			961001s2014 enkab b 001 0 eng
020			_a1292025239
020			_a9781292025230
082	0	0	_a302.23 _222 _bV.J.M
100	1		_aVivian, John. _eauthor.
245	1	0	_aMedia of mass communication / _cJohn Vivian.
250			_a7th ed., Pearson new international edition.
264		1	_aHarlow, Essex : _bPearson, _c[2014]
264		4	_ccopyright 2014
300			_a ii, 452 pages : _billustrations (some colour) ; _c28 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMass media literacy: Media Ubiquity Mediated Communication Literacy for Media Consumers Assessing Media Messages Purposeful Mass Communication Media and Society -- Media technology: Media Technology Printing Technology Chemistry Technology Electrical Technology Current Technologies Digital Integration Technology and Mass Communication -- Media economics: Financial Foundations Ownership Structures Alternative Media Ownership Government Role New Media Funding Media Economic Patterns -- ink on paper: Print Media Industries Newspaper Industry Leading Newspapers Magazine Industry Reinventing Magazines Book Industry Book Genres Book Industry Prospects Post-Print Culture -- Sound media: Long-Term Symbiosis Recording Industry Radio Industry Characteristic of U.S. Radio Influence of Radio Radio Industry Directions -- Motion media: Movie-Television Meld&l. -- New Media landscape : Jobs' Historical Model Portals Search Engines Messaging User-Generated Sites Online Commerce Online Domination Games Archives-- News: Concept of News Bennett News Model Hutchins News Model Rethinking News Models Personal Values in News Variables Affecting News Quality of News Journalism Trends -- Entertainment : Entertainment in History Mediated Performance Storytelling Music Sports as Media Entertainment Sex as Media Content Gaming as Media Content Artistic Values-- Public relations : Public Relations Scope Public Relations in Context Roots of Public Relations Public Relations as Strategy Public Relations Tactics Professionalization -- Advertising : Importance of Advertising Origins of Advertising Advertising Agencies Placing Advertisements Brand Strategies Advertising Tactics Contemporary Advertising Techniques -- Mass audiences: Discovering Mass Audiences Audience Measurement Principles Measuring Audience Size Audience Measurement Techniques Measuring Audience Reaction Audience Analysis -- Mass media effects: Effects Theories Lifestyle Effects Attitude Effects Cultural Effects Behavioral Effects Media-Depicted Violence -- Mass media globalization : Mass Media and the Nation States War as a Libertarian Test Online Global Reform Trans-Border Soft Diplomacy Arab Media Systems China Model -- Ethics : The Difficulty of Ethics Media Ethics Moral Principles Process versus Outcome Potter's Box Ethics, Law and Practicality Unsettling Media Issues -- Index
650		0	_aMass media. _v Textbooks.
650		0	_aCommunication _v Textbooks.
942			_cTB
999			_c8484 _d8484