| 000 | 02510cam a22003134i 4500 | ||
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| 999 |
_c8665 _d8665 |
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| 001 | 15143926 | ||
| 005 | 20210216102736.0 | ||
| 008 | 080116s2008 nyua b 001 0 eng d | ||
| 010 | _a 2008001027 | ||
| 020 | _a9780273694984 | ||
| 040 |
_aDLC _cDLC _dDLC _erda |
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| 050 | 0 | 0 |
_aHD30.28 _b.C3743 2008 |
| 082 | 0 | 0 |
_a658.4012 _222 _bC.C.U |
| 100 | 1 |
_aCapon, Claire, _eauthor. |
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| 245 | 1 | 0 |
_aUnderstanding strategic management / _cClaire Capon. |
| 264 | 1 |
_aNew York : _bPearson Education Limited, _c2008. |
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| 300 |
_axxiv, 419 pages : _billustartions ; _c25 cm |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aChapter 1: What is strategy? -- Chapter 2: Environmental analysis -- Chapter 3: Managing resources competitively -- Chapter 4: Analysing financial resources -- Chapter 5: Stakeholders, culture and change -- Chapter 6: Management & leadership in organisations -- Chapter 7: Developing competitive & marketing strategy -- Chapter 8: Growth for success -- Chapter 9: Developing international strategy -- Chapter 10: Structure, culture and groups in organisations -- Chapter 11: Strategic control -- Chapter 12: Managing failure and turnaround. | |
| 520 | _aA brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format. The book has been written for undergraduate and postgraduate students on one-semester or short courses. It is also particularly well suited to students of e.g. engineering, computing or other non-business disciplines taking a module in business strategy. Contents Chapter 1 - What is strategy? Chapter 2 – Environmental analysis Chapter 3 – Managing resources competitively Chapter 4 – Analysing financial resources Chapter 5 – Stakeholders, culture and change Chapter 6 – Management & leadership in organisations Chapter 7 - Developing competitive & marketing strategy Chapter 8 – Growth for success Chapter 9 –Developing international strategy Chapter 10 - Structure, culture and groups in organisations Chapter 11 - Strategic control Chapter 12 - Managing failure and turnaround | ||
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aBusiness planning. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip088/2008001027.html |
| 942 |
_cBK _2ddc |
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