| 000 | 00970nam a22002897i 4500 | ||
|---|---|---|---|
| 999 |
_c8741 _d8741 |
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| 005 | 20210325150309.0 | ||
| 008 | 111003s2006 nyu||||| |||| 00| 0 eng d | ||
| 020 | _a0324323808 | ||
| 040 |
_cDLC _erda _aEG-NcFUE |
||
| 082 | 0 | 4 |
_a658.8 _222 _bM.C.I |
| 100 | 1 |
_aMcdaniel, Carl, _920453 _eauthor. |
|
| 245 | 1 | 0 |
_aIntroduction to marketing / _cCarl McDaniel, Charles W. Lamb, Joseph F. Hair. |
| 250 | _aEighth edition. | ||
| 264 | 1 |
_aAustralia : _bSouth-Western Cengage Learning, _c[2006] |
|
| 264 | 4 | _c©2006. | |
| 300 |
_axvv, 736 pages : _bcolor illustartions ; _c29 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _920454 |
|
| 650 | 0 |
_aMarketing _xManagement. _920455 |
|
| 700 | 1 |
_aHair, Joseph F. _920456 _ejoint author. |
|
| 700 | 1 |
_aLamb, Charles W. _920457 _ejoint author. |
|
| 942 |
_cBK _2ddc |
||