000			02023cam a2200325 i 4500
999			_c8834 _d8834
001			17461616
005			20170424130308.0
008			120913s2014 njua b 001 0 eng
010			_a 2012037271
020			_a9780273786993
020			_a0273786997
040			_aDLC _cDLC _erda
042			_apcc
082	0	0	_a658.8 _223 _bK.P.P
100	1		_aKotler, Philip, _eauthor.
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong.
250			_a15th ed.
260			_aUpper Saddle, N.J. : _bPearson, _cc2014.
300			_a716 p. : _bcol. ill. ; _c30 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMarketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
650		0	_aMarketing.
700	1		_aArmstrong, Gary _q(Gary M.), _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK