000			02369nam a22003257i 4500
999			_c8856 _d8856
005			20201123114856.0
008			110316s2014 mauab b 001 0 eng d
020			_a9780273787068
020			_a0273787063
040			_aStDuBDS _cStDuBDS _dUk _erda
082	0	4	_222 _a658.049 _bC.T.I
100	1		_aCavusgil, S. Tamer, _920573 _eauthor.
245	1	0	_aInternational business : _bthe new realities / _cS. Tamer Cavusgil, Gary Knight, John R. Riesenberger.
246			_nThird edition, Global edition.
264		1	_aBoston, [Mass.] ; _aLondon : _bPearson, _c[2014]
264		4	_cc2014.
300			_a 619 pages : _bcolor charts, color illustartions ; _c28 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_a Includes bibliographical references and index.
505	0		_aPart 1 Foundation Concepts 361. Introduction: What Is International Business? 2. Globalization of Markets and the Internationalization of the Firm 3. Organizational Participants That Make International Business Happen Part 2 The Environment of International Business 4. The Cultural Environment of International Business 5. Ethics, Sustainability, and Corporate Social Responsibility in International Business 6. Theories of International Trade and Investment 7. Political and Legal Systems in National Environments 8. Government Intervention in International Business 9. Regional Economic Integration 10. Understanding Emerging Markets 11. The International Monetary and Financial Environment Part 3 Strategy and Opportunity Assessment 12. Strategy and Organization in the International Firm 13. Global Market Opportunity Assessment Part 4 Entering and Operating in International Markets 14. Exporting and Countertrade 15. Foreign Direct Investment and Collaborative Ventures 16. Licensing, Franchising, and Other Contractual Strategies 17. Global Sourcing Part 5 Functional Area Excellence 18. Marketing in the Global Firm 19. Human Resource Management in the Global Firm 20. Financial Management and Accounting in the Global Firm
650		0	_aInternational business enterprises.
650		0	_aInternational trade.
650		0	_aManagement and Business Studies
700	1		_aKnight, Gary A., _920575 _eco-author.
700	1		_aRiesenberger, John R., | _d1948- _eco-author.
942			_cBK _2ddc