000			02135cam a2200469 i 4500
999			_c8990 _d8990
001			16935601
003			OSt
005			20180725110708.0
008			110825s2012 enka b 001 0 eng d
010			_a 2011937503
015			_aGBB214831 _2bnb
016	7		_a016030449 _2Uk
020			_a9780500516232 (hbk.)
020			_a0500516235 (hbk.)
020			_a9780500290316 (pbk.)
020			_a0500290318 (pbk.)
035			_a(OCoLC)ocn778270510
040			_aUKMGB _cUKMGB _dYDXCP _dYNK _dCDX _dOLC _dYBM _dCFI _dFCM _dDLC _erda
042			_alccopycat
050	0	0	_aHF5823 _b.B27 2012
082	0	4	_a659.1 _223 _bB.P.A
100	1		_aBarry, Pete _q(Pete S.), _eauthor.
245	1	4	_aThe advertising concept book : _bthink now, design later : a complete guide to creative ideas, strategies and campaigns / _cPete Barry.
250			_asecond edition, revision & expanded.
264		1	_aLondon : _bThames & Hudson, _c2012.
300			_a296 pages : _billustration ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aPrevious ed.: 2008.
500			_aBusiness bookfair2015
504			_aIncludes bibliographical references (p. 291) and index.
505	0		_aBasic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
520			_aA coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.
650		0	_aAdvertising.
650		0	_aAdvertising campaigns. _912447
650		0	_aAdvertising copy.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK