000			01795cam a2200361 i 4500
999			_c9006 _d9006
001			17302385
005			20170328134906.0
008			120517s2013 maua b 001 0 eng
010			_a 2012018581
020			_a9780132135467 (alk. paper)
040			_aDLC _cDLC _erda
050	0	0	_aGV716 _b.F48 2013
082	0	0	_a796.0688 _223 _bF.M.S
100	1		_aFetchko, Michael J., _eauthor.
245	1	0	_aSports marketing / _cMichael J. Fetchko, Donald P. Roy, Kenneth E. Clow.
250			_afirst edition
260			_b,
264		1	_aBoston : _bPearson _c[2013]
264		4	_cc2013.
300			_axxi, 391 pages : _bcololr illustration ; _c30 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_anew bus 15
504			_aIncludes bibliographical references and indexes.
505	0		_aSports meets marketing -- Examining sports entertainment consumption -- Understanding the marketing environment -- Segmenting audiences for sports -- Building a relevant brand -- Defining the product offering -- Tapping into passion through experiential marketing -- Planning the brand story- communications strategy -- Creating the brand story- communications campaigns -- Telling the brand story- communications channels -- Leveraging sports brands through sponsorship-linked marketing -- Measuring sports brand performance -- Living the brand promise: delivery of sports experiences -- Preparing future sports marketers.
650		0	_aSports _xMarketing. _94701
700	1		_aRoy, Donald P., _eco-author.
700	1		_aClow, Kenneth E., _eco-author.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK