| 000 | 02540cam a2200385 i 4500 | ||
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| 999 |
_c9094 _d9094 |
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| 001 | ocn869520311 | ||
| 003 | EG-NcFUE | ||
| 005 | 20230521092308.0 | ||
| 008 | 140131s2014 enk of 000 0 eng d | ||
| 020 | _a9781444332377 (hbk.) | ||
| 020 | _a1444332376 (hbk.) | ||
| 040 |
_aIDEBK _beng _cIDEBK _dEBLCP _dMHW _dN$T _dDG1 _dCDX _dYDXCP _erda |
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| 050 | 4 | _aHF5814 | |
| 082 | 0 | 4 |
_a659.1072 _222 _bH |
| 245 | 0 | 4 |
_aThe Handbook of International Advertising Research / _cedited by Hong Cheng. |
| 264 | 1 |
_aChichester : _bWiley-Blackwell, _c2014. |
|
| 300 |
_axxxii, 623 pages ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent. |
||
| 337 |
_aunmediated _bn _2rdamedia. |
||
| 338 |
_aVolume _bnc _2rdacarrier. |
||
| 490 | 1 | _aHandbooks in communication and media. | |
| 500 | _aBusiness bookfair2015 | ||
| 505 | 0 | _aPart I. Historical and methodological underpinnings -- Part II. International advertising industry -- Part III. International advertising audience and media -- Part IV. International advertising creativity and strategy -- Part V. International advertising content -- Part VI. International advertising effects -- Part VII. International advertising law, regulation, and ethics -- Part VIII. Beyond international commercial advertising. | |
| 506 | _aAvailable to OhioLINK Libraries. | ||
| 520 | _aThis timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook's comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the areaCovers 28 major areas in international advertising research, with contributions from more than 40 international adv. | ||
| 650 | 0 |
_aAdvertising _xResearch. |
|
| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aCheng, Hong, _d1958- _eeditor. |
|
| 710 | 2 | _aOhio Library and Information Network. | |
| 776 | 0 | 8 |
_iPrint version: _aCheng, Hong. _tHandbook of International Advertising Research. _dWiley-Blackwell 2014 _z9781444332377. |
| 830 | 0 | _aHandbooks in communication and media. | |
| 856 | 4 | 0 |
_3Wiley Online Library _uhttp://dx.doi.org/10.1002/9781118378465 _zConnect to resource |
| 856 | 4 | 0 |
_3Wiley Online Library _uhttp://proxy.ohiolink.edu:9099/login?url=http://dx.doi.org/10.1002/9781118378465 _zConnect to resource (off-campus) |
| 942 |
_2ddc _cBK |
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