000			01451nam a22003017a 4500
999			_c9203 _d9203
005			20180725101347.0
008			150216s2013 maua|||| b||| 001 0 eng d
020			_a9780273768562
020			_a0273768565
040			_d0
082	0	4	_222 _a658.87 _bB.B.R
100	1		_4Berman, Barry.
245	1	0	_aRetail management : _ba strategic approach / _cBarry Berman, Joel R. Evans.
250			_a12th ed., International ed. / _binternational ed. contributions by Mohua Banerjee.
260			_aBoston, [Mass.] ; _aLondon : _bPearson, _cc2013.
300			_a619 p. : _bcol. ill. ; _c28 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrie
500			_aBusiness bookfair2015
504			_aIncludes bibliographical references and index.
505	0		_aPart 1. An overview of strategic retail management -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.
520			_aProviding a balance between theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
650			_aRetail trade _xManagement.
700	1		_aEvans, Joel R.
700	1		_aBanerjee, Mohua.
942			_2ddc _cBK