000 02422cam a22003854i 4500
999 _c9237
_d9237
001 17845312
003 OSt
005 20180725101710.0
008 130809s2014 nyua b 001 0 eng
010 _a 2013030858
020 _a9781259060663 (alk. paper)
020 _a1259060667 (alk. paper)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5429
_b.L4828 2014
082 0 0 _a658.87
_223
_bL.M.R
100 1 _aLevy, Michael,
_d1950-
245 1 0 _aRetailing management /
_cMichael Levy, Ph.D., Babson College, Barton A. Weitz, Ph.D., University of Florida, Dhruv Grewal, Ph.D., Babson College.
250 _aNinth edition.
264 1 _aNew York, NY :
_bMcGraw-Hill Education,
_c[2014]
300 _axxxiii, 670 pages :
_bcolored illustrations ;
_c29 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aBusiness bookfair2015
504 _aIncludes bibliographical references and index.
505 8 _aSECTION I - THE WORLD OF RETAILINGChapter 1: Introduction to the World of RetailingChapter 2: Types of RetailersChapter 3: Multichannel RetailingChapter 4: Customer Buying BehaviorSECTION II - RETAILING STRATEGYChapter 5: Retail Market StrategyChapter 6: Financial StrategyChapter 7: Retail LocationsChapter 8: Retail Site LocationChapter 9: Human Resource ManagementChapter 10: Information Systems and Supply Chain ManagementChapter 11: Customer Relationship ManagementSECTION III - MERCHANDISE MANAGEMENTChapter 12: Managing the Merchandise Planning ProcessChapter 13: Buying MerchandiseChapter 14: Retail PricingChapter 15: Retail Communication MixSECTION IV - STORE MANAGEMENTChapter 16: Managing the StoreChapter 17: Store Layout, Design, and Visual MerchandisingChapter 18: Customer Service
520 _aRetailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. This book helps students inform about the exciting developments in the retail industry.
650 0 _aRetail trade
_xManagement.
700 1 _aWeitz, Barton A.
700 1 _aGrewal, Dhruv.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK