000			03385cam a2200421 i 4500
001			18020387
003			OSt
005			20150222151051.0
008			140127s2014 nyua b 001 0 eng
010			_a 2013046150
020			_a9780415729789 (hbk)
020			_a9780415729796 (pbk)
020			_z9781315850818 (ebk)
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aPN171.O55 _bC37 2014
082	0	0	_a808.002854678 _223 _bC.B.W
100	1		_aCarroll, Brian, _d1965- _eauthor.
240	1	0	_aWriting for digital media
245	1	0	_aWriting and editing for digital media / _cBrian Carroll.
250			_aSecond Edition.
264		1	_aNew York ; _aLondon : _bRoutledge, _c2014.
300			_axiii, 332 pages : _billustrations ; _c23 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aRevised and updated edition of: Writing for digital media. 2010.
504			_aIncludes bibliographical references and index.
505	0		_aWriting for digital media -- Comparing digital and analog media -- Editing for digital media -- Writing for digital media II : tools & techniques -- Editing for digital media II : style & voice -- Designing & building digital spaces & places -- Writing for blogs -- Journalism for a digital age -- Developing a strategy for social media -- Digital media & the law -- Appendix A. The core values of digital journalism -- Appendix B. Freelance writer pay rates.
520			_a"Writing and Editing for Digital Media, 2nd edition, teaches students how to write effectively for digital spaces -- whether crafting a story for a website, blogging or using Twitter to cover a breaking news story or event. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communications have introduced opportunities for dynamic storytelling and multi-directional communication. Writing and Editing for Digital Media also addresses the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms and designing digital spaces. The book teaches students not only to create content, but also to become careful, creative managers of that content. Based on Brian Carroll's extensive experience teaching the course, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the social networked, increasingly mobile, always-on, geomapped, personalized media ecosystem; Help writers across multiple communication fields (journalism, marketing, PR, technical writing) make the transition from print to digital; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective. A companion website with exercises and assignments gives students the tools they need to put theory into practice"-- _cProvided by publisher.
650		0	_aOnline authorship.
650		0	_aOnline journalism.
650		7	_aLANGUAGE ARTS & DISCIPLINES / Journalism. _2bisacsh
650		7	_aSOCIAL SCIENCE / Media Studies. _2bisacsh
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c9348 _d9348