| 000 | 01802cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 17960980 | ||
| 003 | OSt | ||
| 005 | 20150401101756.0 | ||
| 008 | 131203s2014 ne b 001 0 eng | ||
| 010 | _a 2013045341 | ||
| 020 | _a9780124166028 (paperback) | ||
| 040 |
_aDLC _beng _cDLC _erda |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD30.25 _b.N48 2014 |
| 082 | 0 | 0 |
_a658.056312 _bN.D.C _223 |
| 100 | 1 |
_aNettleton, David, _d1963- |
|
| 245 | 1 | 0 |
_aCommercial data mining : _bprocessing, analysis and modeling for predictive analytics projects / _cDavid Nettleton. |
| 264 | 1 |
_aAmsterdam : _bElsevier, _c[2014] |
|
| 300 |
_axi, 288 pages ; _c23 cm. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 500 | _acomputer bookfair2015 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 8 | _aMachine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies . | |
| 650 | 0 | _aData mining. | |
| 650 | 0 |
_aManagement _xMathematical models. |
|
| 650 | 0 |
_aManagement _xData processing. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c9805 _d9805 |
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