Winning telco customers using marketing databases / (Record no. 1388)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01570cam a22003374i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2158540 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201004125205.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990617s1999 maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1580530362 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.0688 |
| Edition number | 21 |
| Item number | M.R.W |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mattison, Rob. |
| 9 (RLIN) | 5824 |
| Relator term | Author. |
| 245 10 - TITLE STATEMENT | |
| Title | Winning telco customers using marketing databases / |
| Statement of responsibility, etc | Rob Mattison. |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Artech House, |
| Date of publication, distribution, etc | c1999. |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 344 pages. : |
| Other physical details | illustrations. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Artech House telecommunications library |
| 9 (RLIN) | 5825 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | We don't need to market; the marketing process; strategy and campaign; marketing and media outsourcing; direct marketing; broadcast media; teams and projects; analysis; segmentation 1; segmentation 2; behavioural segmentation; scoring; modelling; marketing database architecture; marketing database functionality; list management; campaign management; acquisition; retention; wallet share.<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Telecommunication |
| General subdivision | Marketing. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Abstract |
| Uniform Resource Identifier | <a href="http://repository.fue.edu.eg/xmlui/handle/123456789/2579">http://repository.fue.edu.eg/xmlui/handle/123456789/2579</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main library | Main library | A6 | 02/12/2007 | Academic bookshop | DO | 384.0688 M.R.W | 00002955 | 17/07/2023 | 16/08/2010 | Books |