Winning telco customers using marketing databases / Rob Mattison.
Material type:
TextSeries: Artech House telecommunications libraryCopyright date: Boston : Artech House, c1999Copyright date: c1999Description: xxxix, 344 pages. : illustrations. ; 24 cmContent type: - text
- unmediated
- volume
- 1580530362 (alk. paper)
- 384.0688 21 M.R.W
Contents:
We don't need to market; the marketing process; strategy and campaign; marketing and media outsourcing; direct marketing; broadcast media; teams and projects; analysis; segmentation 1; segmentation 2; behavioural segmentation; scoring; modelling; marketing database architecture; marketing database functionality; list management; campaign management; acquisition; retention; wallet share.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Main library A6 | 384.0688 M.R.W (Browse shelf(Opens below)) | Available | 00002955 |
Includes index.
We don't need to market; the marketing process; strategy and campaign; marketing and media outsourcing; direct marketing; broadcast media; teams and projects; analysis; segmentation 1; segmentation 2; behavioural segmentation; scoring; modelling; marketing database architecture; marketing database functionality; list management; campaign management; acquisition; retention; wallet share.
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