Marketing 06/07 / (Record no. 3039)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00999nam a22002777i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170328155600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101024s2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073528366 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | FUE |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 658.8 |
| Item number | M |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing 06/07 / |
| Statement of responsibility, etc | editor, John E. Richardson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighteenth edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Dubuque, Iowa : |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 207 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 490 0# - SERIES STATEMENT | |
| Series statement | Annual editions |
| 490 0# - SERIES STATEMENT | |
| Series statement | McGraw Hill contemporary learning series |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing in the 2000s and beyond -- Research, markets, and consumer behavior -- Developing and implementing marketing strategies -- Global marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 12221 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 12222 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Social aspects. |
| 9 (RLIN) | 12223 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Richardson, John E. |
| 9 (RLIN) | 12224 |
| Relator term | editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | B7 | 08/11/2007 | Cairo trade centre | DO | 658.8 M | 00002621 | 17/07/2023 | 24/10/2010 | Books |