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Results of search for 'su:{Sales promotion.}'
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Authors
Belch, George E.
(4)
Belch, Michael A.
(4)
Percy, Larry
(1)
Rossiter, John R.
(1)
Shimp, Terence A.
(1)
Collections
Commerce and business administration ( Marketing )
(5)
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Main library
(6)
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Books
(6)
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B7
(1)
Series
Irwin/McGraw-Hill se...
(1)
McGraw-Hill series i...
(1)
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Advertising
(6)
Communication in mar...
(6)
Direct marketing
(1)
Sales promotion
(6)
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1.
Advertising and promotion : an integrated marketing communications perspective /
George E. Belch & Michael A. Belch.
by
Belch, George E. (George Edward)
, 1951-
[author]
Belch, Michael A
[co-author]
Belch, George E. (George Edward)
, 1951-
. Introduction to advertising and promotion
[co-author]
Series:
Irwin/McGraw-Hill series in marketing
Edition:
Fourth edition
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publisher:
Boston, Mass : Irwin/McGraw-Hill, c1998
Availability:
Items available for loan:
Main library
(1)
Call number:
659.1 B.G.A
.
Found in Open Library:
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2.
Advertising and promotion : an integrated marketing communications perspective /
George E. Belch and Michael A. Belch.
by
Belch, George E. (George Edward)
, 1951-
Belch, Michael A
Edition:
8th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publisher:
Boston : McGraw-Hill Irwin, [2009]
Copyright date:
c2009
Online access:
Table of contents only
Availability:
Items available for loan:
Main library
(4)
Call number:
659.1 B.G.A, ..
.
Found in Open Library:
Place hold
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3.
Advertising communications & promotion management /
John R. Rossiter, Larry Percy.
by
Rossiter, John R
[author.]
Percy, Larry
[author.]
Series:
McGraw-Hill series in marketing
Edition:
Second edition
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publisher:
New York : McGraw-Hill Companies, [1997]
Publisher:
©1997
Other title:
Advertising communications and promotion management
Availability:
Items available for loan:
Main library
(1)
Call number:
659.1 R.J.A
.
Found in Open Library:
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4.
Integrated marketing communications in Advertising and promotion /
Terence A. Shimp.
by
Shimp, Terence A
[author]
Edition:
Eighth edition.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publisher:
Mason, Ohio : South-Western Cengage Learning, [2010]
Copyright date:
©2010.
Availability:
Items available for loan:
Main library
(1)
Call number:
658.8 S.T.I
.
Found in Open Library:
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5.
Advertising and promotion : an integrated marketing communications perspective /
George E. Belch & Michael A. Belch.
by
Belch, George E. (George Edward)
, 1951-
Belch, Michael A
Edition:
9th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New York :
McGraw-Hill/Irwin,
c2012
Availability:
Items available for loan:
Main library
(1)
Call number:
659.1 B.G.A
.
Found in Open Library:
Place hold
Add to cart
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6.
Advertising and promotion : an integrated marketing communications perspective /
George E. Belch & Michael A. Belch, both of San Diego State University.
by
Belch, George E. (George Edward)
, 1951-
[author.]
Belch, Michael A
Edition:
tenth edition.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publisher:
New York, NY : McGraw-Hill, [2015]
Availability:
Items available for loan:
Main library
(3)
Call number:
659.1 B.G.A, ..
.
Found in Open Library:
Place hold
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