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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: Fourth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: Main library (1)Call number: 659.1 B.G.A.

2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : McGraw-Hill Irwin, [2009]Copyright date: c2009
Online access:
Availability: Items available for loan: Main library (4)Call number: 659.1 B.G.A, ...

3.
Advertising communications & promotion management / John R. Rossiter, Larry Percy. by Series: McGraw-Hill series in marketing
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill Companies, [1997]Publisher: ©1997
Other title:
  • Advertising communications and promotion management
Availability: Items available for loan: Main library (1)Call number: 659.1 R.J.A.

4.
Integrated marketing communications in Advertising and promotion / Terence A. Shimp. by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, [2010]Copyright date: ©2010.
Availability: Items available for loan: Main library (1)Call number: 658.8 S.T.I.

5.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: Main library (1)Call number: 659.1 B.G.A.

6.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. by
Edition: tenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill, [2015]
Availability: Items available for loan: Main library (3)Call number: 659.1 B.G.A, ...

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