The 30 day MBA in marketing /
Barrow, Colin.
The 30 day MBA in marketing / Thirty-day MBA in marketing Colin Barrow. - first edition - viii, 241 pages : illustrations ; 24 cm.
Includes index.
Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.
9780749462178 (pbk.) 9780749462185 (ebk.)
2011009119
Marketing--Study and teaching.
Marketing--Management.
Master of business administration degree.
HF5415 / .B3587 2011
658.8 / B.C.T
The 30 day MBA in marketing / Thirty-day MBA in marketing Colin Barrow. - first edition - viii, 241 pages : illustrations ; 24 cm.
Includes index.
Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.
9780749462178 (pbk.) 9780749462185 (ebk.)
2011009119
Marketing--Study and teaching.
Marketing--Management.
Master of business administration degree.
HF5415 / .B3587 2011
658.8 / B.C.T